Acclivity, an Outdoor Lifestyle Brand

Snow-covered mountain landscape with climbers on rocky peaks, overlaid with the text 'GO HIGHER' and smaller text 'ACCIVITY'.

Acclivity, meaning “upward slope,” is motivated to play a role in elevating the cannabis industry through positive, higher-minded associations with a focus on health and wellness. Passionate about the benefits of cannabis terpenes, we take pride in being a part of the modern marijuana movement that both normalizes and de-stigmatizes cannabis for all adult-use needs.

Acclivity is a lifestyle.

A marketing collage showing a mountain scene with text "Go Higher", cannabis products labeled "Dutch Treat," branding materials, and a person in a tank top with the brand logo on the back, promoting a lifestyle cannabis brand in California.

Acclivity, The “REI of Cannabis”

Inspired by outdoor adventures on the West Coast, Acclivity was founded in 2016 with the goal of being considered the “REI of cannabis.”

Since its humble and thoughtful start, Acclivity has worked to establish a fresh lifestyle brand that celebrates the men and women exploring the wilderness, shredding in the trees, sleeping under the stars, and climbing our mountains while bucking stereotypes and enjoying the natural health relief and benefits found in cannabis.

An infographic titled "Dutch Treat" highlighting notable terpenes: Terpinolene, Caryophyllene, and Myrcene, with their chemical symbols and associated aromas: pine/citrus, spicy/herbal, and fruity/hoppy, over a mountain landscape background.
Information about Snow Dog No.3 terpene profile, featuring notable terpenes nerolidol, caryophyllene, and humulene, with aromatic descriptions of floral, spicy, and earthy notes, set against a mountain lake background at sunset.
Infographic about clementine with a background of a forest and sunset sky, showing notable terpenes: Terpinolene, Ocimene, and Myrcene, with descriptions of their aroma profiles.

Acclivity Social Content

Acclivity social media consists of an instagram page @ACCLIVITYCA

A white button with the hashtag #GOHIGHER and the words ACCLIVITY CALIFORNIA GROWN underneath, placed next to a blue square card with topographic line art and a white triangular logo marked ACCLIVITY.
Sunlit rocky landscape with large boulders and a clear blue sky, featuring the inspirational quote 'Go higher. Go higher. Go higher.' in white text, with a small logo for Acclivity California.
A small glass vial with cannabis inside, sealed with a cork, and tied with twine, with a paper label attached. A partial view of another vial, also sealed and tied with twine.
Snow-covered mountain landscape with cloudy sky and a logo at the bottom right corner that reads 'ACCIVITY CALIFORNIA' in red with a stylized mountain icon.
View through a rock window of a desert landscape with mountains and a clear blue sky, overlaid with the text 'Keep Climbing' and a circular logo reading 'Made in California' with a stylized mountain and the word 'Acclivity'.
Cannabis buds with a cork coaster and a glass jar on a white surface, with overlaid text reading 'Go Higher. Go Higher. Go Higher.' and the Acclivity California logo.
Snow-capped mountain above green forested hills with the text 'Conquer Your Climb' and the ACCLIVITY logo in the corner.
Packaging of Dutch Treat cannabis buds with a blue and brown design, featuring a small window showing the dried flower and labeled as 3.5 grams.

Acclivity was created and founded by
Brienna McWade and Ian Caine Wilson

Branding, Creative Direction, Chief Marketing by
Brienna McWade

Merchandise
Brienna McWade

Photography by
Brienna McWade and Hillary Crawford

Packaging + Brand Collaboration with
Patrick Toste of HigHopes Design